How to grow user engagement and revenue with the LetsExchange widget

14 May 2025

Integrating the LetsExchange widget into your platform can significantly increase user engagement and generate new revenue streams. In this guide, we will explore all the widget’s benefits, customization options, supported features – including Swap, DEX, and Buy/Sell modes – and how to grow your revenue and user engagement with it.

The LetsExchange widget is a versatile, easy-to-integrate tool that enables users to exchange crypto directly on your website or application. It offers the following benefits.

Instant crypto swaps

The widget allows you to facilitate quick swaps between over 5,000 coins and tokens across 300 blockchains. This broad coverage provides one of the most extensive selections available in the market today.

Cross-chain swaps

With the widget, your service can provide cross-chain swaps and allow users to swap the same cryptocurrency between different blockchain networks.

Decentralized exchange (DEX) capabilities

The LetsExchange widget offers access to decentralized exchange (DEX) functionalities. With it, your users get access to trading directly from their wallets without intermediaries. This approach enhances user autonomy, as individuals retain complete control over their private keys and funds throughout the swap process.

Buy/Sell functions

The LetsExchange widget includes built-in Buy and Sell features. This allows users to purchase cryptocurrencies with fiat or sell crypto assets for fiat directly through the integrated interface. This functionality significantly broadens the range of services offered on any platform and turns it into a full-service crypto gateway. Users can easily buy popular cryptocurrencies using credit cards, bank transfers, and other commonly used payment methods.

The process is intuitive, transparent, and fast, with competitive rates and minimal additional steps. By adding Buy/Sell capabilities, partners can improve user engagement and increase platform traffic.

Please note: the Buy/Sell mode is currently available for marketing purposes only. Affiliate commissions are not accrued for these types of exchanges.

Integrating the LetsExchange widget offers you many benefits, such as:

Enhanced user engagement: With the widget, you can offer a comprehensive suite of crypto services directly on your platform. This is why users are more likely to remain engaged, the session durations will increase, and the bounce rates will be reduced.
Revenue generation: The affiliate program allows partners to earn a basic commission of 0.2% on each swap performed through their widget. This rate can be increased, depending on the partner’s monetization strategy. Currently, this commission applies only to crypto-to-crypto and cross-chain swaps performed in Swap mode. We are actively working on enabling commission accrual for DEX swaps and fiat Buy/Sell operations in the near future.
User retention: With the widget, you can enhance user experience. This increases the number of repeated visits and boosts user loyalty, which is important for the long-term success of your platform.
Competitive advantage: The widget allows you to offer a wide range of crypto services directly on your platform, which not only differentiates you from competitors but also attracts more users.

Customization options

The LetsExchange widget is designed with flexibility in mind. It allows for extensive customization to align with your brand and user needs.

You can use the widget constructor that enables the creation of a customized widget without the need for programming skills. In the General settings bar, you can choose the following options:

A Swap, a DEX, a Buy/Sell mode, or all of them
A fixed or a market rate
Default coins for sending and receiving
The minimum amount for swapping
Promo codes
Sending notification emails to your users (emails are sent on behalf of LetsExchange).

Along with General settings, you can modify the widget's appearance to match your platform’s branding, change the language, add or remove recommended wallets and staking providers, include a support form directly within the widget, and add a link to your Trustpilot profile.

To maximize the benefits of the LetsExchange widget, consider the following best practices.

Strategic placement: Position the widget in high-traffic areas of your platform, such as the homepage or dashboard. It will help to increase visibility and usage.
Clear call-to-action: Use persuasive calls-to-action to encourage users to utilize the widget.
Monitor performance: In the personal cabinet, you can track usage statistics and optimize the widget's performance based on user behavior.
User education: Provide tutorials or guides to help users understand how to use the widget effectively, reducing friction and enhancing satisfaction.

Conclusion

Integrating the LetsExchange widget into your platform offers a robust solution for enhancing user engagement and generating revenue. Its comprehensive features, customization options, and user-friendly design make it an invaluable tool for any crypto-related website.

By following best practices and leveraging the widget's capabilities, you can provide a superior user experience and position your platform for sustained success in the dynamic cryptocurrency landscape.