What if trust, loyalty, and emotion could be turned into digital assets? Daniele Mensi, founder of XDB CHAIN, is doing exactly that.
In this dynamic AMA on Twitter spaces hosted by LetsExchange's CMO, Maxim, Daniele reveals how XDB CHAIN is building a Web3 ecosystem designed for billions, where brands drive adoption, tokens carry real value, and sustainability beats speculation. From tokenizing intangible assets to pioneering real-world asset (RWA) infrastructure and launching GameFi experiences, XDB CHAIN is shaping the next frontier of blockchain utility.
Here are the key takeaways from the AMA.
Maxim (CMO at LetsExchange): How does XDB CHAIN plan to bring billions of users on-chain?
Daniele Mensi (Founder of XDB CHAIN): XDB CHAIN aims to onboard billions by building trust in blockchain through intuitive user experiences, clear value propositions, and credible brand partnerships. The platform empowers brands to serve as bridges from Web2 to Web3, offering tools and apps that simplify onboarding. At the heart of this strategy are branded tokens that help turn intangible assets, like trust, loyalty, and emotion, into community-building tools that redefine value in Web3.
Maxim: How does turning emotions into assets reshape the definition of real-world assets in Web3?
Daniele Mensi: XDB CHAIN focuses on tokenizing intangible assets, such as brand trust and loyalty, rather than physical assets with real-world limits. Its technology enables the creation of unlimited, divisible digital assets with real utility and value. Through branded coins (BCOs), companies can embed engagement, utility, and long-term value into tokens. These aren’t just assets, they’re commitments. With a 100-year vision, XDB CHAIN helps trusted brands bring their intangible value on-chain.
Maxim: How do Branded Coins and the Buyback-and-Burn mechanism support XDB CHAIN’s long-term value?
Daniele Mensi: XDB CHAIN’s model relies on Branded Coins (BCOs) and a Buyback-and-Burn (BBB) mechanism. Each Branded Coin (BCO) allocates up to 2.5% of its total supply for the Buyback-and-Burn (BBB) mechanism. This allocation is distributed over 16 quarterly events, equating to 0.15625% per quarter. This structure encourages adoption while steadily reducing XDB’s total supply from 18 billion to a target of 10 billion. The approach focuses on creating lasting value through real on-chain utility rather than relying on inflationary tokenomics.
Maxim: What gives XDB CHAIN an edge in the real-world asset (RWA) space, and how will you capture part of this growing market?
Daniele Mensi: The RWA market is massive but still underdeveloped in crypto due to regulatory and standardization issues. XDB CHAIN is positioning itself as a Layer 1 blockchain for RWAs, already listed as an RWA asset on platforms like CoinMarketCap and RWA.io. It supports both native and Layer 2 tokenization, allowing brands to tokenize intangible real-world value in a scalable and compliant way.
Maxim: What resources are available for developers and partners building on XDB CHAIN?
Daniele Mensi: Developers can start at developers.xdbchain.com, where they’ll find docs, SDKs, and GitHub-hosted tools. XDB CHAIN is a Stellar fork, so it’s familiar to work with. The community connects via Discord, and beyond wallets, XDB CHAIN has introduced a Telegram-based GameFi app called XDBees and is developing a GameFi ecosystem token named BeFi. While the framework isn’t open-source, devs can apply to join and access grants or hackathons.
Maxim: This is a unique and exciting approach: combining GameFi with real-world assets is innovative and worth more attention. More people should know what you're building.
Daniele Mensi: We're moving fast in crypto, but traditional Web2 companies often lag, waiting for the "perfect" moment, which may never come. Despite working on 10+ innovative use cases, external uncertainties can slow down onboarding. Still, XDB CHAIN is focused on what matters now: GameFi and real-world assets (RWA). These areas represent one of the most exciting intersections in Web3, and we're also developing two more major use cases that will roll out once they're ready.
Maxim: Which industries are best suited to drive XDB CHAIN adoption?
Daniele Mensi: E-commerce-ready brands are the best fit since they already operate digitally. XDB CHAIN aims to simplify the Web2-to-Web3 transition, working with forward-thinking companies that value seamless user experiences. The focus is on reducing friction – expecting everyone to manage non-custodial wallets isn’t realistic. Adoption will grow where Web3 clearly improves existing systems.
Maxim: Will XDB CHAIN introduce a DAO for token holder governance, or will it remain founder-led?
Daniele Mensi: Yes, XDB CHAIN plans to become community-governed over time. While it’s currently centralized for legal reasons, the goal is to gradually shift control to token holders as the ecosystem and treasury grow. Full DAO governance will come when it can be done securely and in line with regulations.
Community member: Are you planning to launch a marketplace on the XDB CHAIN to facilitate secondary market trading of tokenized RWA?
Daniele Mensi: Yes, assets minted on XDB CHAIN are already tradable on-chain via a built-in peer-to-peer swap function in the non-custodial wallet. For example, users can directly swap XDB for branded tokens like CBPAY without relying on centralized exchanges or liquidity pools. While this system works, it can be limited by available offers and slippage. That’s why XDB CHAIN is developing a more user-friendly DEX interface with liquidity pools to improve the trading experience. It’s in progress, but no exact launch date is set yet.
Community member: I'd like to know how LetsExchange ensures the safety of our swaps and about our upgrades planned for this year.
Maxim: At LetsExchange, security is a top priority. We work with partners like HackenProof for ongoing testing and AMLBot for compliance monitoring. To strengthen our defenses, we're also planning to add automated threat detection and more third-party audits. Daniele, how does XDB CHAIN approach security?
Daniele Mensi: XDB CHAIN is built with security at its core. Its infrastructure follows banking-grade standards and maintains 24/7 monitoring. The team avoids storing personal data and never has access to users’ private keys, ensuring maximum user control and privacy. Moreover, XDB CHAIN regularly reminds its community about best practices, such as never sharing private keys. Products like the non-custodial wallet and XDBs Game use Telegram login to minimize friction and reduce data risks.
These are just the main highlights of the AMA session. To learn more about XDB CHAIN, listen to the full AMA.